Online survey tools can create surveys to efficiently gather customer feedback for service improvement, record event attendee information for management, and even collect data for academic research. These tools can create surveys with different question types and provide data analysis features that can gain valuable insights easily.
This article will walk you through the 8 best survey tools for various business sizes and individual needs. If you are looking for the right one for your data collection needs, find your helper among the options detailed in the following.
Google Forms – Free but Limited
Who’s Suitable for: Individuals and small businesses that need to collect extensive basic data for free.
Google Forms is the best entry for beginners to create a survey online for free. It comes with unlimited forms and collaboration at no cost. You can simply sign in to your Google account, and then conduct a survey for free. Also, thanks to its unlimited submissions, this best free survey tool is really helpful when you need to collect extensive data from internal polling.
Read More: Google Forms Review: Who Should Pick It
Pros & Cons
| ✔️ A free online survey tool for beginners. ✔️ Intuitive interface with easy survey creation. ✔️ Seamless Google Suite integration. ✔️ Support for real-time collaboration. | ❌ Lack of advanced features for complex data collection or analysis. ❌ Display limited customization options. |
Jodoo – Versatile & Data Analysis for Surveys
Who’s Suitable for: Businesses and individuals who need an affordable versatile online survey tool.
Jodoo Form Builder is the best survey tool that offers all must-have features for survey creation, such as various field types, unlimited forms, rich survey templates, etc. With the support of up to 500 fields per form, it is considered one of the best form builders for creating large-scale surveys for more insights. Once created, you can easily share them with others by link or HTML embedding so that more people can access and complete your survey forms directly on your website.
More than a form builder, Jodoo also works well in data visualization and analysis. Its dashboard has diverse customizable charts and components to provide an intuitive data visualization experience. This is where you can find Stats, Detail Table, Spreadsheet, Calendar, Gantt, and more. Moreover, with the help of the built-in Data Factory, Jodoo can effortlessly handle complex data for deeper analysis. All of these features make it easier for data collection, visualization, and analysis.
Read More: Jodoo Form Builder Review: What Makes It Stand Out
Pros & Cons
| ✔️ Unlimited survey forms and submissions. ✔️ Rich data visualization and analysis features. ✔️ Ease of sharing surveys via link or HTML. ✔️Reasonly priced plans with a starting price of $12/month (billed annually). | ❌ Require a premium plan for over 1,000 submissions. |
Qualtrics – Sophisticated Data Analysis
Who’s Suitable for: Professionals and big companies that require large-scale surveys.
Qualtrics is an enterprise-level online survey tool, popular among professionals and big companies. While it was first designed to be the best online survey tool for academic research, this tool has been developed as a platform that can create sophisticated questionnaires for different needs.
It includes 23 question types, rich survey logic options, 50+ survey templates, and 20+ pre-build solutions. For beginners and the not-tech-savvy, Qualtrics helps you create complex surveys easily. On top of that, the easy-to-use survey tool is packed with flexible survey distribution methods and AI-driven tools. These advanced features offer in-depth data analysis and detailed reports for informed decision-making. However, powerful features also come with a pricey tag ($420/month), which may be challenging for many budget-limited users.
Pros & Cons
| ✔️ Offer exceptional data analysis experiences. ✔️ 23 built-in question types. ✔️ Feature AI-driven tools for data analysis. ✔️ Advanced logic and branching for personalized surveys. | ❌ More expensive pricing tiers. ❌ Require a steep learning curve. ❌ Present a less intuitive interface to navigate. |
SurveyMonkey – Decently Priced Tool
Who’s Suitable for: Small companies and individuals who want to make a survey easily.
SurveyMonkey is one of the best survey tools for small businesses that offers a quick way to create a survey without any coding skills. Beginners can start with its free plan with unlimited forms, 25 responses, and 10 questions for each survey, etc. Considering its limits on responses and questions, it might be helpful for small-scale and simple surveys.
Compared to the expensive Qualtrics, SurveyMonkey may be a more attractive option as this online survey tool can do most things for a lower price, starting at $39/month. However, for individuals or budget-limited small companies, similar options like Jodoo ($12/month) and SurveySparrow ($19/month) are more affordable with similar features.
Pros & Cons
| ✔️ Built-in question library for survey creation. ✔️ Comprehensive ready-made survey templates. ✔️ Automatic charts and summaries for data analysis. ✔️ Instant response notification. | ❌ Limited free plan. ❌ Take some time for beginners to get started. ❌ Only support skip logic. |
Typeform – Interactive & Personalized Surveys
Who’s Suitable for: Individuals to create visually engaging surveys.
Typeform is known for its eye-catching survey designs and interactive survey-taking methods. It can display one question at a time, making it ideal for feedback and opinion surveys. This way survey creators can easily gather thoughtful and insightful responses. This best online survey tool comes with a library of pre-formatted question types, so beginners can also create surveys effortlessly and quickly.
After sharing with others, this online survey tool will collect feedback and offer intuitive charts and reports to help you quickly understand and analyze the responses. Plus, it’s GDPR compliant, so you don’t need to worry about data security.
Read More: Typeform Review: Everything About This Survey Tool
Pros & Cons
| ✔️ Best for creating engaging surveys. ✔️ Offer an intuitive interface with a drag-and-drop feature. ✔️ Provide diverse pre-formatted questions. ✔️ GDPR compliance. | ❌ Only 10 free submissions per month. ❌ Limited analytics customization options. ❌ Not ideal for sophisticated questionnaires with multiple questions. |
Survicate – Great for User Feedback
Who’s Suitable for: Marketing Professionals to conduct in-depth market research.
If you are looking for the best market research survey tools, go no further than Survicate. This tool can get comprehensive insights by automating a survey at every step of the user journey. Moreover, it supports unlimited feedback collection time, so you can collect user feedback for a long time to continuously improve products and services and increase conversion rates.
While Survicate offers many powerful features, its price might be out of budget for many businesses, starting at $99/month. If you prefer an affordable alternative, another cost-efficient option like Jodoo Form Builder is recommended, as it supports unlimited submissions, which is also convenient for collecting and analyzing long-term trends over time.
Pros & Cons
| ✔️ Unlimited feedback collection time. ✔️ Ready-to-use 400+ survey templates and 11 question types. ✔️ Customizable options for brand alignment. | ❌ Feature-limited free plan. ❌ High price tag. |
JotForm – Good for Savvy Users
Who’s Suitable for: Businesses to create many surveys.
Jotform is an online survey tool perfect for market researchers, academic researchers, data analysts, etc. It provides an extensive survey template library that covers various purposes like customer feedback surveys, employee satisfaction surveys, and more. With 30+ question types and 6 conditional logics, you can customize surveys as you like.
However, its free plan is limited, with which you can only collect 100 form submissions per month on up to 5 forms. For all advanced features, you will need to upgrade with a paid plan, starting at $34/month. If you find it helpful, you might need to upgrade your plan.
Read More: Jotform Review: Is It Worth It?
Pros & Cons
| ✔️ 10,000 pre-made survey templates. ✔️ Rich customization options. ✔️ Wide third-party integration. | ❌ Limited free plan. ❌ Pricey price. ❌ Complicated interface with too many options. ❌ Lack of Advanced Data Analytics Tools |
SurveySparrow – Amazing and Easy Form Filling
Who’s Suitable for: Budget-limited individuals and small businesses to get valuable insights through interactive surveys.
SurveySparrow is well-known for its interactive and conversational surveys which ask one question at a time. In this way, the targeted respondents won’t be daunted by the complexity as this makes it feel more like a conversation than filling out a form. If a respondent partially completes the form and leaves before pressing “submit”, it will save a response that was partially filled.
As one of the best online survey tools, it is often compared to SurveyMonkey. They both offer similar survey creation features. However, SurveySparrow is more affordable with a starting price of $19 per month and offers the capability to handle complex data collection. While this tool offers a 14-day free trial, if you need the truly best free survey tools for business, you may try other options.
Pros & Cons
| ✔️ Create conversational style surveys. ✔️ Offer pre-built question types. ✔️ Personalized dashboards with powerful data visualizations. | ❌ Free trial only lasts 14 days. ❌ Lack of customer support. ❌ Small user community. |
8 Best Survey Tools: Differences and Standout Features
Whether it’s to get insights into customer feedback, employee satisfaction, email marketing, or other types of market research, these best online survey tools help.
To get the right one quickly, here’s a quick overview. For a detailed comparison, you can go through the following table with all the essential features for survey creation.
- For advanced data analysis: Qualtrics, SurveySparrow.
- For creating visually appealing and feature-rich personalized surveys quickly: Jodoo, Typeform.
- For basic surveys with tons of questions or for a long time: Google Forms, and Survicate.
| Field Types | Field Limit | Conditional Logic | Submissions per month | Survey Sharing Options | Data Analysis | |
|---|---|---|---|---|---|---|
| Google Forms | Text, multiple choice, single choice, linear scale, date, etc. | Unlimited | Skip logic | Unlimited | Link, HTML, email | Basic analysis with real-time bar charts and pie charts |
| Jodoo | Single line, multi-line, number, radio, checkbox, etc. | 500 per survey | Field display rules, hidden field default value | 1,000 for free, Unlimited for paid | Link, HTML | Advanced analytics with various chart types and built-in data visualization tools |
| Qualtrics | Text, multiple choice, number, radio, rank order, checkbox, etc. | 30 per survey | Skip, display, and branch logic, piped text, etc | 500 for free,1,000 for free Unlimited for paid | Link, email, HTML | Advanced analytics includes statistical analysis, sentiment analysis |
| SurveyMonkey | Single line text, paragraph text, number, dropdown, checkbox, etc. | 5,000 per survey | Skip logic, advanced branching, etc | 25 for free, 1,000 for standard | Link, social media, Messager, email | Basic bar and pie charts with advanced options in paid plans |
| Typeform | Text, multiple choice, phone number, statement, yes/no, etc. | Unlimited | Go to, assign to segment, hide fields logic | 10 for free, 100 for basic | Link, QR code, social media, email, SDK | Basic analysis with advanced analysis tools in paid plans |
| Survicate | Text, rating scale, multiple choice, checkbox, etc. | 120 per survey | Skip logic | 25 for free, 250 for business | Link, QR code, email | Real-time data analysis, NPS reports, data visualization |
| JotForm | Full name & email, phone, heading, paragraph, etc. | 100 – 1,000 per survey | Hidden/show fields, skip to, update/calculate field, etc | 500 for free, 10,000 for basic | Link, email, HTML, social media | Different types of charts for data visualization |
| SurveySparrow | Text, multiple choice, opinion scale, rating, phone number, etc. | No specific limit | Skip logic, option display logic | 50 for free, 200 for basic | Link, email, HTML, SMS, social media, etc | Multiple chart types with real-time reports |
Final Thought
When picking the best survey tools, it is crucial to clarify how many response numbers and field types you need in a survey, and whether you need basic or complex analysis tools. This is because different online survey tools have different features. Now it’s your turn to try these tools and pick one that suits you best!
