{"id":4646,"date":"2024-12-18T17:15:49","date_gmt":"2024-12-18T09:15:49","guid":{"rendered":"https:\/\/www.jodoo.com\/blog\/?p=4646"},"modified":"2025-04-22T11:17:54","modified_gmt":"2025-04-22T03:17:54","slug":"%d0%b8%d1%81%d1%82%d0%be%d1%80%d0%b8%d1%8f-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0-basf","status":"publish","type":"post","link":"https:\/\/www.jodoo.com\/blog\/ru-ru\/customer-story-basf","title":{"rendered":"\u041c\u043d\u043e\u0433\u043e\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u0443\u044e BASF \u043b\u0435\u0433\u043a\u043e \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Jodoo."},"content":{"rendered":"<div class=\"wp-block-stackable-feature-grid stk-block-feature-grid stk-block-columns stk-block stk-fa9aa32 is-style-default no-toc\" data-block-id=\"fa9aa32\"><style>.stk-fa9aa32 {margin-bottom:32px !important;}.stk-fa9aa32-column{--stk-column-gap:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-fa9aa32-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-024a12d stk-block-background\" data-v=\"4\" data-block-id=\"024a12d\"><style>.stk-024a12d-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-024a12d {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-024a12d:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-024a12d-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-024a12d-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-024a12d-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong><span style=\"color: var(--theme-palette-color-10, #136A50);\" class=\"stk-highlight\">1<\/span><\/strong><span style=\"color: var(--theme-palette-color-10, #136A50);\" class=\"stk-highlight\"><strong>00+<\/strong> <strong>\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b966f2\" data-block-id=\"7b966f2\"><p class=\"stk-block-text__text has-text-align-left\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u043e\u0434\u043d\u043e\u043c \u0440\u0430\u0431\u043e\u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bf4637c stk-block-background\" data-v=\"4\" data-block-id=\"bf4637c\"><style>.stk-bf4637c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-bf4637c {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-bf4637c:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-bf4637c-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bf4637c-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-bf4637c-inner-blocks\">\n<p class=\"has-text-align-left has-palette-color-10-color has-text-color has-link-color has-large-font-size wp-elements-ceb0f4ef828fa5d7f12b4fc8a6538f1e wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><strong>10 \u0440\u0430\u0439\u043e\u043d\u043e\u0432<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u0423\u0434\u043e\u0431\u043d\u043e\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5efe5d4 stk-block-background\" data-v=\"4\" data-block-id=\"5efe5d4\"><style>.stk-5efe5d4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-5efe5d4 {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5efe5d4:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-5efe5d4-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5efe5d4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5efe5d4-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><strong><span style=\"color: var(--theme-palette-color-10, #136A50);\" class=\"stk-highlight\">3 \u043c\u043b\u043d 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!important;}<\/style><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-d071100-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-42c34b4\" data-block-id=\"42c34b4\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-42c34b4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-42-c-34-b-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-42-c-34-b-4-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewbox=\"0 0 32 33\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<path d=\"M6.111 23.913C4.7374 22.4548 3.9998 20.8182 3.9998 18.1653C3.9998 13.4994 7.27513 9.31646 12.0406 7.24913L13.2309 9.08593C8.7838 11.4921 7.91473 14.613 7.56726 16.5809C8.28326 16.2106 9.2206 16.0805 10.1394 16.1655C12.5453 16.3886 14.4414 18.3637 14.4414 20.8182C14.4414 23.3955 12.3521 25.4849 9.77473 25.4849C8.34393 25.4849 6.9758 24.8309 6.111 23.913ZM19.4443 23.913C18.0707 22.4548 17.3331 20.8182 17.3331 18.1653C17.3331 13.4994 20.6085 9.31646 25.3739 7.24913L26.5642 9.08593C22.1172 11.4921 21.248 14.613 20.9006 16.5809C21.6166 16.2106 22.5539 16.0805 23.4727 16.1655C25.8786 16.3886 27.7747 18.3637 27.7747 20.8182C27.7747 23.3955 25.6853 25.4849 23.108 25.4849C21.6773 25.4849 20.3091 24.8309 19.4443 23.913Z\" fill=\"#BEBEBE\"><\/path>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92b72b6\" data-block-id=\"92b72b6\"><style>.stk-92b72b6 .stk-block-text__text{font-style:italic !important;}<\/style><p class=\"stk-block-text__text\"><em>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 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BASF \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u0432\u043e\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 \u0432\u044b\u0441\u043e\u043a\u043e\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0445\u0438\u043c\u0438\u043a\u0430\u0442\u044b, \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0441\u044b, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430\u0449\u0438\u0442\u044b \u0440\u0430\u0441\u0442\u0435\u043d\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0435\u0444\u0442\u044c \u0438 \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u044b\u0439 \u0433\u0430\u0437. \u0412 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 2020 \u0433\u043e\u0434\u0430 \u0431\u044b\u043b \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d \u0441\u043f\u0438\u0441\u043e\u043a Fortune Global 500, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c BASF \u0437\u0430\u043d\u044f\u043b\u0430 143-\u0435 \u043c\u0435\u0441\u0442\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0443\u0434\u0443\u0447\u0438 \u0432\u0435\u0434\u0443\u0449\u0435\u0439 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, BASF \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u0430\u0441\u044c \u0441 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0432\u043e\u0435\u0439 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. <a href=\"https:\/\/www.jodoo.com\/?utm_source=blog&amp;utm_medium=internal_link&amp;utm_campaign= customer_story&amp;utm_content=basf\">Jodoo<\/a>\u2019\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 BASF, \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0435\u0439 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 3 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u043d\u0430 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 10 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445 \u0438 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 100 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0432\u043e\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u00ab\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f 4.0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-challenges\"><\/span><strong>\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"slow-iteration-speed\"><\/span>\u041d\u0438\u0437\u043a\u0430\u044f \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0438\u0442\u0435\u0440\u0430\u0446\u0438\u0438<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0436\u0435\u0441\u0442\u043a\u043e\u0433\u043e \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 BASF \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043a \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f. \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0434\u0430\u0436\u0435 \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439, \u0447\u0442\u043e \u0437\u0430\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0437\u0430\u0442\u0440\u0430\u0442\u044b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"inefficient-system-replication\"><\/span>\u041d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0434\u0443\u0431\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 10 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a \u0432 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435, \u0440\u0435\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0441\u0438\u0441\u0442\u0435\u043c \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u043b\u043e\u043a\u0430\u0446\u0438\u044f\u043c\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442. \u041a\u0430\u0436\u0434\u043e\u0435 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u043e \u043e\u0431\u0448\u0438\u0440\u043d\u043e\u0439 \u0440\u0443\u0447\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b\u043e \u043a \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0430\u043c \u0438 \u043d\u0435\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lack-of-customization-in-digitalization-pathways\"><\/span>\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u0438.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f BASF \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u044d\u0442\u0430\u043f\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u00ab\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f 4.0\u00bb, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 (\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f 2.0), \u0437\u0430\u0442\u0435\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f \u043a \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0438\u0438 \u0441\u0438\u0441\u0442\u0435\u043c (\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f 3.0) \u0438, \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 (\u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f 4.0). \u0412 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043f\u0440\u043e\u0447\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u044b \u0434\u043b\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0435\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-solution\"><\/span>\u0420\u0435\u0448\u0435\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0435\u0439 BASF \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 Jodoo, \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0443\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 IDEA. \u042d\u0442\u043e \u043f\u0440\u0438\u0432\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043e\u0431\u043b\u0430\u0447\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e BASF \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0438 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f. \u041a \u043a\u043e\u043d\u0446\u0443 2022 \u0433\u043e\u0434\u0430 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0431\u044b\u043b\u043e \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 100 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430\u043c\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u043e \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0441\u043b\u0443\u0436\u0438\u0442 \u044d\u0442\u0430\u043b\u043e\u043d\u043e\u043c \u0434\u043b\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0439 BASF \u0432 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u043c\u043e\u0434\u0435\u043b\u044c\u044e \u0434\u043b\u044f \u043d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contractor-management-application-enhancing-platform-synergy\"><\/span>\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430\u043c\u0438: \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430\u043c\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0443 \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0430\u0440\u043a\u043e\u0432, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0440\u0443\u043f\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u0445 \u043f\u043e\u0434\u0440\u044f\u0434\u043d\u044b\u0445 \u0440\u0430\u0431\u043e\u0442.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f: \u041f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 IDEA, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u0435 \u0438 \u0435\u0433\u043e \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438.<\/li>\n\n\n\n<li>\u041e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u0438\u043a\u0435 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438: \u041f\u0435\u0440\u0435\u0434 \u043d\u0430\u0447\u0430\u043b\u043e\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u0438\u043a\u0435 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0435\u0435 \u0432\u0438\u0434\u0435\u043e\u0443\u0440\u043e\u043a\u0438 \u0438 \u044d\u043a\u0437\u0430\u043c\u0435\u043d\u044b.<\/li>\n\n\n\n<li>\u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438: \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0442\u0440\u0443\u0434\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044f \u043f\u043e\u043e\u0449\u0440\u0435\u043d\u0438\u044f \u0438 \u0448\u0442\u0440\u0430\u0444\u044b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u201c\u041e\u0434\u0438\u043d \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a, \u043e\u0434\u0438\u043d \u043f\u0440\u043e\u0444\u0438\u043b\u044c\u201d \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0430\u0445 \u0438 \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u044f\u0445. \u0420\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u0438 \u0441 \u0442\u0440\u0435\u043c\u044f \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0437\u0430\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0432 \u0447\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a, \u0438 \u0438\u0445 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438\u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f. \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u0442 \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0445, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0431\u0435\u0441\u043f\u0435\u0440\u0435\u0431\u043e\u0439\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u0437\u0430\u0434\u0430\u0447 \u0432 \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435. \u041e\u043d\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u043e\u0431\u044a\u0435\u043c\u0430\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u0430\u0445 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0441 \u043f\u043e\u043b\u043d\u043e\u0439 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c\u044e.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1286\" height=\"698\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf.png\" alt=\"\u043e\u0442\u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c QR-\u043a\u043e\u0434\" class=\"wp-image-5292\" style=\"border-radius:8px;width:658px;height:auto\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf.png 1286w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-300x163.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-1024x556.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-768x417.png 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"change-management-application-efficient-replication-of-no-code-complex-solutions\"><\/span>\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438: \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u2014 \u044d\u0442\u043e \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0440\u0438\u0441\u043a\u043e\u0432 \u0432 \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0438\u0439 \u043e\u0446\u0435\u043d\u043a\u0438, \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0442\u0434\u0435\u043b\u043e\u0432. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f BASF \u0432 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0435 \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 Jodoo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0430\u0431\u043e\u0447\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0430\u0443\u0434\u0438\u0442\u0430: \u0437\u0430\u043f\u0438\u0441\u0438 \u043e\u0431 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c, \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0441\u043a\u0438\u0445 \u0440\u0438\u0441\u043a\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430.<\/li>\n\n\n\n<li>\u0422\u0440\u0430\u043d\u0441\u0433\u0440\u0430\u043d\u0438\u0447\u043d\u043e\u0435 \u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: \u041f\u043e\u0441\u043b\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0432 \u043e\u0434\u043d\u043e\u043c \u0440\u0430\u0439\u043e\u043d\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0431\u044b\u043b\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u041a\u043e\u0440\u0435\u0435. \u0417\u0430\u0432\u043e\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u0430, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0442\u0435\u0441\u0442\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u043e \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u043c\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430 \u0438 \u043f\u0440\u043e\u043b\u043e\u0436\u0438\u043b\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445. \u041f\u043e\u0434\u0445\u043e\u0434 \u201c\u0440\u0435\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f + \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0440\u0430\u0432 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 + \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f\u201d \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0438 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"730\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/business-portal.png\" alt=\"\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u0440\u0442\u0430\u043b\" class=\"wp-image-4654\" style=\"border-radius:8px;width:660px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/business-portal.png 861w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/business-portal-300x254.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/business-portal-768x651.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"digital-transformation-amplifying-impact-with-minimal-effort\"><\/span>\u0426\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f: \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u043f\u0440\u0438 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0438\u043b\u0438\u044f\u0445.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f BASF \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 IDEA \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430\u043c\u0438 \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438, \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043e\u043f\u0430\u0441\u043d\u044b\u0445 \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0435\u0449\u0435\u0441\u0442\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0437\u0430\u0434\u0430\u0447 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 20 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c\u0438, \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043a \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b\u044b \u0441\u043e\u0432\u0435\u0449\u0430\u043d\u0438\u0439 \u0438 \u043e\u0442\u0447\u0435\u0442\u044b \u043e \u043d\u0435\u0441\u0447\u0430\u0441\u0442\u043d\u044b\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445. \u042d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0442 \u0431\u0443\u043c\u0430\u0436\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044f \u0431\u043e\u043b\u0435\u0435 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BASF \u0434\u0435\u043b\u0430\u0435\u0442 \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u201c\u044d\u0444\u0444\u0435\u043a\u0442\u0435 \u0440\u044b\u0447\u0430\u0433\u0430\u201d \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u0438, \u0441\u0442\u0440\u0435\u043c\u044f\u0441\u044c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Jodoo, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 BASF \u043f\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u043c\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438. \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0440\u0435\u0448\u0430\u0435\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0445\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0437\u0430\u0432\u043e\u0434\u0430\u0445, \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2206\" height=\"1386\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow.png\" alt=\"\" class=\"wp-image-4655\" style=\"border-radius:8px;width:660px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow.png 2206w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow-300x188.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow-1024x643.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow-768x483.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow-1536x965.png 1536w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2024\/12\/basf-workflow-2048x1287.png 2048w\" sizes=\"auto, (max-width: 2206px) 100vw, 2206px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0431\u0443\u0434\u0443\u0449\u0435\u043c BASF \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u0435\u043b\u043e\u0432 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438. \u0412 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u044d\u0442\u043e \u0437\u0430\u043b\u043e\u0436\u0438\u0442 \u043f\u0440\u043e\u0447\u043d\u0443\u044e \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0418\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u043e\u0442\u043e\u0432\u044b \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043a\u0430\u043a \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 BASF? \u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a Jodoo \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0431\u0435\u0437 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f. <a href=\"https:\/\/www.jodoo.com\/request-trial\/?utm_source=blog&amp;utm_medium=internal_link&amp;utm_campaign=customer_story&amp;utm_content=basf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044e<\/a> \u0421\u0435\u0433\u043e\u0434\u043d\u044f.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group aligncenter stk-block-button-group stk-block stk-8e03121\" data-block-id=\"8e03121\"><style>.stk-8e03121 .stk-button-group{align-items:center !important;}.stk-8e03121 {display:flex !important;}.stk-8e03121 .stk-inner-blocks{column-gap:0px !important;row-gap:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center has-text-align-center-mobile stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-2b88c4f\" data-block-id=\"2b88c4f\"><style>.stk-2b88c4f {margin-bottom:0px !important;}.stk-2b88c4f .stk-button{min-height:0px !important;padding-top:8px !important;padding-bottom:8px !important;}.stk-2b88c4f .stk-button .stk--inner-svg svg:last-child{height:11px !important;width:11px !important;opacity:1 !important;transform:rotate(0deg) !important;margin-inline-start:0px !important;}.stk-2b88c4f .stk-button__inner-text{font-size:16px !important;font-weight:bold !important;}@media screen and (max-width:999px){.stk-2b88c4f .stk-button__inner-text{font-size:16px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.jodoo.com\/request-trial\/?utm_source=blog&amp;utm_medium=internal_link&amp;utm_campaign=customer_story&amp;utm_content=basf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044e<\/span><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg class=\"ugb-custom-icon\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<path d=\"M11.0037 4.37515L2.39712 12.9817L0.98291 11.5675L9.5895 2.96094H2.00373V0.960938H13.0037V11.9609H11.0037V4.37515Z\" fill=\"white\"><\/path>\n<\/svg><\/div><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f BASF \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0442\u0438\u0440\u0430\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0438\u0441\u0442\u0435\u043c, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>","protected":false},"author":1,"featured_media":4658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A multinational collaboration platform that BASF easily replicates with Jodoo - Jodoo Blog<\/title>\n<meta name=\"description\" content=\"This case study highlights BASF&#039;s innovative solutions for rapid system replication, enhanced collaboration, and efficient digital transformation.\" \/>\n<meta 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