{"id":5304,"date":"2025-05-09T21:43:30","date_gmt":"2025-05-09T13:43:30","guid":{"rendered":"https:\/\/www.jodoo.com\/blog\/?p=5304"},"modified":"2025-05-26T11:06:43","modified_gmt":"2025-05-26T03:06:43","slug":"customer-story-kruss","status":"publish","type":"post","link":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss","title":{"rendered":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo"},"content":{"rendered":"\n<div class=\"wp-block-stackable-feature-grid stk-block-feature-grid stk-block-columns stk-block stk-fa9aa32 is-style-default no-toc\" data-block-id=\"fa9aa32\"><style>.stk-fa9aa32 {margin-bottom:32px !important;}.stk-fa9aa32-column{--stk-column-gap:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-fa9aa32-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-024a12d stk-block-background\" data-v=\"4\" data-block-id=\"024a12d\"><style>.stk-024a12d-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-024a12d {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-024a12d:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-024a12d-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-024a12d-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-024a12d-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong><span style=\"color: var(--theme-palette-color-10, #136A50);\" class=\"stk-highlight\">25%<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b966f2\" data-block-id=\"7b966f2\"><p class=\"stk-block-text__text has-text-align-left\">Increase in Lead Conversion<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bf4637c stk-block-background\" data-v=\"4\" data-block-id=\"bf4637c\"><style>.stk-bf4637c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-bf4637c {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-bf4637c:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-bf4637c-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bf4637c-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-bf4637c-inner-blocks\">\n<p class=\"has-text-align-left has-palette-color-10-color has-text-color has-link-color has-large-font-size wp-elements-27daed4179ad5045b533122f1de45251\" style=\"margin-top:0;margin-bottom:0\"><strong>50%<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66968b8\" data-block-id=\"66968b8\"><p class=\"stk-block-text__text has-text-align-left\">Increase in Business Process Efficiency<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5efe5d4 stk-block-background\" data-v=\"4\" data-block-id=\"5efe5d4\"><style>.stk-5efe5d4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:var(--theme-palette-color-16, #E7F0EE) !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-5efe5d4 {background-color:var(--theme-palette-color-16, #E7F0EE) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:-4px 4px 0px 0px var(--theme-palette-color-10, #136A50) !important;border-style:solid !important;border-color:var(--theme-palette-color-10, #136A50) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5efe5d4:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}.stk-5efe5d4-container:before{background-color:var(--theme-palette-color-16, #E7F0EE) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5efe5d4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5efe5d4-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size\" style=\"margin-top:0;margin-bottom:0\"><strong><span style=\"color: var(--theme-palette-color-10, #136A50);\" class=\"stk-highlight\">30%<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d8bcaf2\" data-block-id=\"d8bcaf2\"><p class=\"stk-block-text__text has-text-align-left\">Reduction in Marketing Cost<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-d071100 is-style-default\" data-v=\"2\" data-block-id=\"d071100\"><style>.stk-d071100-container{background-color:var(--theme-palette-color-6, #f2f5f7) !important;border-top-left-radius:4px !important;border-top-right-radius:4px !important;border-bottom-right-radius:4px !important;border-bottom-left-radius:4px !important;overflow:hidden !important;box-shadow:none !important;}.stk-d071100-container:before{background-color:var(--theme-palette-color-6, #f2f5f7) !important;}<\/style><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-d071100-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-42c34b4\" data-block-id=\"42c34b4\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-42c34b4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-42-c-34-b-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-42-c-34-b-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 32 33\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<path d=\"M6.111 23.913C4.7374 22.4548 3.9998 20.8182 3.9998 18.1653C3.9998 13.4994 7.27513 9.31646 12.0406 7.24913L13.2309 9.08593C8.7838 11.4921 7.91473 14.613 7.56726 16.5809C8.28326 16.2106 9.2206 16.0805 10.1394 16.1655C12.5453 16.3886 14.4414 18.3637 14.4414 20.8182C14.4414 23.3955 12.3521 25.4849 9.77473 25.4849C8.34393 25.4849 6.9758 24.8309 6.111 23.913ZM19.4443 23.913C18.0707 22.4548 17.3331 20.8182 17.3331 18.1653C17.3331 13.4994 20.6085 9.31646 25.3739 7.24913L26.5642 9.08593C22.1172 11.4921 21.248 14.613 20.9006 16.5809C21.6166 16.2106 22.5539 16.0805 23.4727 16.1655C25.8786 16.3886 27.7747 18.3637 27.7747 20.8182C27.7747 23.3955 25.6853 25.4849 23.108 25.4849C21.6773 25.4849 20.3091 24.8309 19.4443 23.913Z\" fill=\"#BEBEBE\"><\/path>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92b72b6\" data-block-id=\"92b72b6\"><style>.stk-92b72b6 .stk-block-text__text{font-style:italic !important;}<\/style><p class=\"stk-block-text__text\"><em>Through Jodoo&#8217;s flexible, customizable platform, we built a completely integrated closed-loop management system. This process achieved information interoperability, significantly boosting our overall management efficiency. Using Jodoo has brought us closer to our ideal application scenario, and we believe Jodoo&#8217;s excellent team can continue to support our evolving needs.<\/em><br><span style=\"color: var(--theme-palette-color-17, #666666);\" class=\"stk-highlight\">\u2014\u2014 <em>Mr. Wang, General Manager, Kr\u00fcss Scientific Instruments<\/em><\/span><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>Kr\u00fcss Scientific Instruments, a subsidiary of the esteemed German surface science pioneer KR\u00dcSS GmbH (founded 1796). As innovators of the world\u2019s first fully automatic surface tensiometer and contact angle measuring instrument, Kr\u00fcss upholds a legacy of precision and technological advancement.<\/p>\n\n\n\n<p>With the help of Jodoo, Kr\u00fcss Scientific Instruments served over <strong>1,300 enterprise clients<\/strong> with a lean team of fewer than 30 employees.<\/p>\n\n\n\n<p>However, like many manufacturers navigating rapid growth and technological advancement, Kr\u00fcss once faced significant hurdles in its internal operations and information management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-challenges-navigating-growth-with-fragmented-systems\"><\/span>The Challenges: Navigating Growth with Fragmented Systems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As Kr\u00fcss Scientific Instruments expanded, its existing digital infrastructure struggled to keep pace, creating several critical pain points:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rigid-systems-stifled-adaptability\"><\/span><strong>Rigid Systems Stifled Adaptability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-1024x544.png\" alt=\"Kr\u00fcss's business process\" class=\"wp-image-5306\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-1024x544.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-300x159.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-768x408.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-1536x817.png 1536w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_02-2048x1089.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Kr\u00fcss&#8217;s business process<\/em><\/figcaption><\/figure>\n\n\n\n<p>The standard CRM system in place lacked the necessary customization capabilities. In the fast-evolving surface instruments industry, business processes needed to change quickly, but the rigid software couldn&#8217;t adapt, hindering agility and responsiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lack-of-data-transparency-hindered-decisions\"><\/span><strong>Lack of Data Transparency Hindered Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Critical business data remained locked away in digital black boxes. Measuring the true Return on Investment (ROI) for major marketing events was difficult. Furthermore, during sales negotiations involving discounts or support, the lack of tracked data meant the actual profit margins on deals were opaque and difficult to manage effectively. This lack of visibility obscured core business problems and hampered strategic decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-silos-impeded-workflow\"><\/span><strong>Data Silos Impeded Workflow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Key business functions\u2014including customer management, sales orders, inventory control, procurement, logistics, and after-sales service\u2014operated on separate, disconnected systems. This fragmentation created data islands, leading to poor collaboration between departments, inefficient processes, and difficulties in leveraging cloud storage effectively, ultimately dragging down overall management efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-solution-building-a-unified-future-with-jodoo\"><\/span>The Solution: Building a Unified Future with Jodoo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Recognizing the limitations, Kr\u00fcss&#8217;s leadership sought a new path forward. They needed a highly flexible and open platform capable of building customized applications tailored to their unique workflows and, crucially, integrating these disparate systems into a unified, closed-loop business process.<\/p>\n\n\n\n<p>After evaluating various options, Kr\u00fcss chose Jodoo, a powerful and flexible no-code platform, to build its next-generation operational backbone. The key attractions were Jodoo&#8217;s high degree of customizability and its ability to seamlessly integrate different business functions, allowing Kr\u00fcss to break free from the limitations of standardized software and create a system perfectly tailored to its specific needs.<\/p>\n\n\n\n<p>Using Jodoo, Kr\u00fcss rapidly developed and deployed two core, interconnected applications:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customized CRM:<\/strong>&nbsp;Focused on optimizing the entire pre-sales lifecycle, from marketing lead generation and customer follow-up to managing complex bidding processes and closing deals.<\/li>\n\n\n\n<li><strong>Integrated ERP:<\/strong>&nbsp;Designed to streamline mid-sales and post-sales operations, encompassing contract execution, comprehensive inventory management (sales and purchasing), after-sales service tracking, supplier relations, and repair management.<\/li>\n<\/ol>\n\n\n\n<p>Crucially, these two applications were built on the same platform and linked using Jodoo&#8217;s cross-application capabilities, ensuring smooth data flow and creating a truly unified system for end-to-end business process management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key-features-transformations\"><\/span>Key Features &amp; Transformations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The flexibility of the Jodoo platform enabled Kr\u00fcss to implement several targeted solutions addressing their specific pain points:<\/p>\n\n\n\n<figure class=\"wp-block-table custom-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Module<\/strong><\/th><th><strong>Key Requirements<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Marketing Management<\/strong><\/td><td><strong>Unique Marketing Activity ID<\/strong>: Auto-generate a unique ID for each marketing campaign.<br><strong>Marketing Funnel Implementation<\/strong>: Track the marketing funnel from leads to sales with ROI measurement.<\/td><\/tr><tr><td><strong>Leads Management<\/strong><\/td><td><strong>Lead Source Tagging<\/strong>: Import and tag leads with their marketing sources.<br><strong>Batch Lead Assignment<\/strong>: Enable fair distribution of leads among the sales team.<\/td><\/tr><tr><td><strong>Customer Management<\/strong><\/td><td><strong>Custom Customer Tagging<\/strong>: Custom customer profiling (type, level, stage, etc.).<br><strong>Customer Sales Tracking<\/strong>: Use the RFM model to assess customer value. <br><strong>Return to Pool<\/strong>: One-click return to the  public pool for non-potential customers<\/td><\/tr><tr><td><strong>Sales Opportunities<\/strong><\/td><td>&nbsp;<strong>Customizable Sales Stages<\/strong>: Six-stage sales process tracking.<br><strong>Sales Forecasting<\/strong>: Sales forecasting by stage.<br><strong>Custom Quotation Management<\/strong>: Enable multi-department collaboration for quotations.<br><strong>Custom Bidding Management<\/strong>: Tender\/bid management with data import.<\/td><\/tr><tr><td><strong>Sales Support<\/strong><\/td><td><strong>Approval Workflow<\/strong>: Approval workflow for discounts and support. <br><strong>Quantify Sales Costs<\/strong>: Cost tracking per sales order. <br><strong>Performance Calculation<\/strong>: Use the sales cost ratio as a metric for performance evaluation.<\/td><\/tr><tr><td><strong>Order Management<\/strong><\/td><td><strong>Data Linkage<\/strong>: Link orders to marketing, leads, and opportunities.<br><strong>ERP Integration<\/strong>: Integration with ERP for order processing.<\/td><\/tr><tr><td><strong>ERP Integration<\/strong><\/td><td><strong>Permission Management<\/strong>: RBAC (Role-Based Access Control).<br><strong>Custom ERP Setup<\/strong>: Build modules for order management, inventory, and after-sales based on needs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gaining-marketing-clarity-sales-control\"><\/span><strong>Gaining Marketing Clarity &amp; Sales Control<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kr\u00fcss built a custom marketing module within their Jodoo CRM. By assigning unique IDs to marketing activities, they could finally track leads, customers, opportunities, and orders generated by specific campaigns, enabling accurate ROI calculation. Furthermore, they implemented custom forms and approval workflows for sales support requests (like discounts or extended warranties). This brought transparency to the cost of each sale, allowing finance teams to manage margins effectively and calculate sales performance accurately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-637x1024.png\" alt=\"\" class=\"wp-image-5307\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-637x1024.png 637w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-187x300.png 187w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-768x1234.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-956x1536.png 956w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-1274x2048.png 1274w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_03-scaled.png 1593w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimizing-complex-sales-cycles\"><\/span><strong>Optimizing Complex Sales Cycles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recognizing the importance of managing their intricate sales process, Kr\u00fcss defined five distinct sales stages with specific sub-tasks within Jodoo. This ranged from initial need confirmation and solution design to quote approval, bidding analysis, and final negotiation. This detailed stage management provided clear visibility into the status of every opportunity, helping sales teams prioritize efforts, allocate resources effectively, anticipate needs, control costs, and ultimately improve their win rate by preventing deals from falling through the cracks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"224\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-1024x224.png\" alt=\"\" class=\"wp-image-5308\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-1024x224.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-300x66.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-768x168.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-1536x335.png 1536w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_04-2048x447.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"achieving-data-driven-decision-making\"><\/span><strong>Achieving Data-Driven Decision Making<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kr\u00fcss leveraged Jodoo&#8217;s dashboard capabilities to visualize critical business data. They implemented a Customer RFM (Recency, Frequency, Monetary Value) analysis model, allowing them to segment their customer base and identify high-value clients for targeted engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-1024x627.png\" alt=\"\" class=\"wp-image-5310\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-1024x627.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-300x184.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-768x471.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-1536x941.png 1536w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_05-1-2048x1255.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An RFM dashboard would visually segment customers into categories like &#8216;High-Value,&#8217; &#8216;Potential Loyalist,&#8217; &#8216;At Risk,&#8217; etc., based on their R, F, and M scores.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Additionally, an Opportunity Forecast Dashboard was created, tracking the number and value of opportunities at each stage of the sales pipeline. This provided management with valuable foresight into future business performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-1024x664.png\" alt=\"\" class=\"wp-image-5311\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-1024x664.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-300x194.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-768x498.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-1536x996.png 1536w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_06-2048x1327.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_07-1024x399.png\" alt=\"\" class=\"wp-image-5312\" style=\"border-radius:8px\" srcset=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_07-1024x399.png 1024w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_07-300x117.png 300w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_07-768x299.png 768w, https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/customer_kruss_07.png 1420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An Opportunity Forecast dashboard would likely show a sales funnel or pipeline view, quantifying potential revenue at each defined sales stage.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"breaking-down-silos-with-integration\"><\/span><strong>Breaking Down Silos with Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The underlying power of using Jodoo for both CRM and ERP functions, enhanced by cross-application data flows, eliminated the data islands that had previously plagued operations. Information entered in the CRM (like customer details or won deals) could automatically flow into the ERP to trigger order fulfillment, inventory checks, and service processes, creating a seamless and efficient workflow across departments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-results-measurable-gains-in-efficiency-and-clarity\"><\/span>The Results: Measurable Gains in Efficiency and Clarity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The implementation of the integrated CRM and ERP system on the Jodoo platform delivered significant, measurable improvements for Kr\u00fcss Scientific Instruments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase in Lead Conversion:<\/strong>\u00a0Increased by <strong>25%<\/strong>.<\/li>\n\n\n\n<li><strong>Business Process Efficiency:<\/strong>&nbsp;Increased by&nbsp;<strong>50%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Beyond these headline numbers, the transformation brought substantial qualitative benefits. Breaking down the data silos fostered better collaboration between sales, marketing, finance, and operations. The newfound data transparency enabled faster, more informed strategic decision-making, from marketing budget allocation to sales forecasting. Custom workflows streamlined previously cumbersome processes, particularly around sales approvals and cost tracking, leading to better margin control. The detailed sales stage management provided the sales team with the tools and insights needed to improve follow-up consistency and increase their overall win rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion-a-foundation-for-future-growth\"><\/span>Conclusion: A Foundation for Future Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By embracing the flexibility and power of Jodoo&#8217;s no-code platform, Kr\u00fcss Scientific Instruments successfully transformed its fragmented operational landscape into a unified, efficient, and data-driven system. They moved beyond the limitations of rigid, off-the-shelf software to build a tailored CRM+ERP solution that provided deep visibility into their marketing ROI, sales costs, and overall business pipeline. The ability to customize workflows and integrate disparate functions onto a single platform was key to achieving significant gains in both process and overall enterprise efficiency.<\/p>\n\n\n\n<p>Kr\u00fcss&#8217;s journey demonstrates the power of adaptable technology in overcoming common growth challenges faced by manufacturers. With a solid, integrated foundation built on Jodoo, the company is now better positioned to navigate future market changes, make smarter strategic decisions, and continue its legacy of innovation and leadership in the surface science industry.<\/p>\n\n\n\n<p><strong>Ready to break down silos and boost efficiency in your operations like Kr\u00fcss? Discover how Jodoo\u2019s flexible platform can be tailored to your unique business needs.<\/strong> <strong>[<a href=\"https:\/\/app.jodoo.com\/f\/640566ca53fc720008166fac?ext=Kruss\" target=\"_blank\" rel=\"noreferrer noopener\">Request a Demo Today!<\/a>]<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Kr\u00fcss Scientific Instruments transformed their operations with Jodoo&#8217;s flexible no-code platform. By integrating CRM and ERP systems, they achieved a 35% boost in efficiency, streamlined processes, and gained unmatched clarity into their business performance.<\/p>\n","protected":false},"author":1,"featured_media":5314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog<\/title>\n<meta name=\"description\" content=\"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it&#039;s the right choice for your needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog\" \/>\n<meta property=\"og:description\" content=\"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it&#039;s the right choice for your needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\" \/>\n<meta property=\"og:site_name\" content=\"Jodoo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/company.jodoo\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T13:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T03:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jodoo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JodooHQ\" \/>\n<meta name=\"twitter:site\" content=\"@JodooHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jodoo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\"},\"author\":{\"name\":\"Jodoo\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481\"},\"headline\":\"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo\",\"datePublished\":\"2025-05-09T13:43:30+00:00\",\"dateModified\":\"2025-05-26T03:06:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\"},\"wordCount\":1428,\"image\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png\",\"articleSection\":[\"Customer\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\",\"url\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\",\"name\":\"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png\",\"datePublished\":\"2025-05-09T13:43:30+00:00\",\"dateModified\":\"2025-05-26T03:06:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481\"},\"description\":\"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it's the right choice for your needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage\",\"url\":\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png\",\"contentUrl\":\"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png\",\"width\":768,\"height\":464},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/www.jodoo.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/#website\",\"url\":\"https:\/\/www.jodoo.com\/blog\/\",\"name\":\"Jodoo Blog\",\"description\":\"Get the latest information about no-code development, updates, events, and other news about Jodoo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jodoo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481\",\"name\":\"Jodoo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g\",\"caption\":\"Jodoo\"},\"sameAs\":[\"http:\/\/wp.sre.jodoodevelop.com\"],\"url\":\"https:\/\/www.jodoo.com\/blog\/author\/wp-admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog","description":"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it's the right choice for your needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss","og_locale":"en_US","og_type":"article","og_title":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog","og_description":"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it's the right choice for your needs.","og_url":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss","og_site_name":"Jodoo Blog","article_publisher":"https:\/\/www.facebook.com\/company.jodoo","article_published_time":"2025-05-09T13:43:30+00:00","article_modified_time":"2025-05-26T03:06:43+00:00","og_image":[{"width":768,"height":464,"url":"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png","type":"image\/png"}],"author":"Jodoo","twitter_card":"summary_large_image","twitter_creator":"@JodooHQ","twitter_site":"@JodooHQ","twitter_misc":{"Written by":"Jodoo","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#article","isPartOf":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss"},"author":{"name":"Jodoo","@id":"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481"},"headline":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo","datePublished":"2025-05-09T13:43:30+00:00","dateModified":"2025-05-26T03:06:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss"},"wordCount":1428,"image":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage"},"thumbnailUrl":"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png","articleSection":["Customer"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss","url":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss","name":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo - Jodoo Blog","isPartOf":{"@id":"https:\/\/www.jodoo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage"},"image":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage"},"thumbnailUrl":"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png","datePublished":"2025-05-09T13:43:30+00:00","dateModified":"2025-05-26T03:06:43+00:00","author":{"@id":"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481"},"description":"Discover everything you need to know about Google Forms in this Google Forms review. Explore its features and see if it's the right choice for your needs.","breadcrumb":{"@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jodoo.com\/blog\/customer-story-kruss"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#primaryimage","url":"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png","contentUrl":"https:\/\/www.jodoo.com\/blog\/wp-content\/uploads\/2025\/05\/kruss-cover.png","width":768,"height":464},{"@type":"BreadcrumbList","@id":"https:\/\/www.jodoo.com\/blog\/customer-story-kruss#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/www.jodoo.com\/blog"},{"@type":"ListItem","position":2,"name":"Forging Precision: How Kr\u00fcss Integrated Operations and Gained Clarity with Jodoo"}]},{"@type":"WebSite","@id":"https:\/\/www.jodoo.com\/blog\/#website","url":"https:\/\/www.jodoo.com\/blog\/","name":"Jodoo Blog","description":"Get the latest information about no-code development, updates, events, and other news about Jodoo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jodoo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.jodoo.com\/blog\/#\/schema\/person\/b958cef486b1eb00d0f82e6f0a294481","name":"Jodoo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/250e0d43b77e764b8fd961bf41dc0e46963912235f6724430a4fdb771e857168?s=96&d=mm&r=g","caption":"Jodoo"},"sameAs":["http:\/\/wp.sre.jodoodevelop.com"],"url":"https:\/\/www.jodoo.com\/blog\/author\/wp-admin"}]}},"_links":{"self":[{"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/posts\/5304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/comments?post=5304"}],"version-history":[{"count":5,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/posts\/5304\/revisions"}],"predecessor-version":[{"id":5319,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/posts\/5304\/revisions\/5319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/media\/5314"}],"wp:attachment":[{"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/media?parent=5304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/categories?post=5304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jodoo.com\/blog\/wp-json\/wp\/v2\/tags?post=5304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}