25%
Increase in Lead Conversion
50%
Increase in Business Process Efficiency
30%
Reduction in Marketing Cost
Through Jodoo’s flexible, customizable platform, we built a completely integrated closed-loop management system. This process achieved information interoperability, significantly boosting our overall management efficiency. Using Jodoo has brought us closer to our ideal application scenario, and we believe Jodoo’s excellent team can continue to support our evolving needs.
—— Mr. Wang, General Manager, Krüss Scientific Instruments
Krüss Scientific Instruments, a subsidiary of the esteemed German surface science pioneer KRÜSS GmbH (founded 1796). As innovators of the world’s first fully automatic surface tensiometer and contact angle measuring instrument, Krüss upholds a legacy of precision and technological advancement.
With the help of Jodoo, Krüss Scientific Instruments served over 1,300 enterprise clients with a lean team of fewer than 30 employees.
However, like many manufacturers navigating rapid growth and technological advancement, Krüss once faced significant hurdles in its internal operations and information management.
The Challenges: Navigating Growth with Fragmented Systems
As Krüss Scientific Instruments expanded, its existing digital infrastructure struggled to keep pace, creating several critical pain points:
Rigid Systems Stifled Adaptability
The standard CRM system in place lacked the necessary customization capabilities. In the fast-evolving surface instruments industry, business processes needed to change quickly, but the rigid software couldn’t adapt, hindering agility and responsiveness.
Lack of Data Transparency Hindered Decisions
Critical business data remained locked away in digital black boxes. Measuring the true Return on Investment (ROI) for major marketing events was difficult. Furthermore, during sales negotiations involving discounts or support, the lack of tracked data meant the actual profit margins on deals were opaque and difficult to manage effectively. This lack of visibility obscured core business problems and hampered strategic decision-making.
Data Silos Impeded Workflow
Key business functions—including customer management, sales orders, inventory control, procurement, logistics, and after-sales service—operated on separate, disconnected systems. This fragmentation created data islands, leading to poor collaboration between departments, inefficient processes, and difficulties in leveraging cloud storage effectively, ultimately dragging down overall management efficiency.
The Solution: Building a Unified Future with Jodoo
Recognizing the limitations, Krüss’s leadership sought a new path forward. They needed a highly flexible and open platform capable of building customized applications tailored to their unique workflows and, crucially, integrating these disparate systems into a unified, closed-loop business process.
After evaluating various options, Krüss chose Jodoo, a powerful and flexible no-code platform, to build its next-generation operational backbone. The key attractions were Jodoo’s high degree of customizability and its ability to seamlessly integrate different business functions, allowing Krüss to break free from the limitations of standardized software and create a system perfectly tailored to its specific needs.
Using Jodoo, Krüss rapidly developed and deployed two core, interconnected applications:
- Customized CRM: Focused on optimizing the entire pre-sales lifecycle, from marketing lead generation and customer follow-up to managing complex bidding processes and closing deals.
- Integrated ERP: Designed to streamline mid-sales and post-sales operations, encompassing contract execution, comprehensive inventory management (sales and purchasing), after-sales service tracking, supplier relations, and repair management.
Crucially, these two applications were built on the same platform and linked using Jodoo’s cross-application capabilities, ensuring smooth data flow and creating a truly unified system for end-to-end business process management.
Key Features & Transformations
The flexibility of the Jodoo platform enabled Krüss to implement several targeted solutions addressing their specific pain points:
| Module | Key Requirements |
|---|---|
| Marketing Management | Unique Marketing Activity ID: Auto-generate a unique ID for each marketing campaign. Marketing Funnel Implementation: Track the marketing funnel from leads to sales with ROI measurement. |
| Leads Management | Lead Source Tagging: Import and tag leads with their marketing sources. Batch Lead Assignment: Enable fair distribution of leads among the sales team. |
| Customer Management | Custom Customer Tagging: Custom customer profiling (type, level, stage, etc.). Customer Sales Tracking: Use the RFM model to assess customer value. Return to Pool: One-click return to the public pool for non-potential customers |
| Sales Opportunities | Customizable Sales Stages: Six-stage sales process tracking. Sales Forecasting: Sales forecasting by stage. Custom Quotation Management: Enable multi-department collaboration for quotations. Custom Bidding Management: Tender/bid management with data import. |
| Sales Support | Approval Workflow: Approval workflow for discounts and support. Quantify Sales Costs: Cost tracking per sales order. Performance Calculation: Use the sales cost ratio as a metric for performance evaluation. |
| Order Management | Data Linkage: Link orders to marketing, leads, and opportunities. ERP Integration: Integration with ERP for order processing. |
| ERP Integration | Permission Management: RBAC (Role-Based Access Control). Custom ERP Setup: Build modules for order management, inventory, and after-sales based on needs. |
Gaining Marketing Clarity & Sales Control
Krüss built a custom marketing module within their Jodoo CRM. By assigning unique IDs to marketing activities, they could finally track leads, customers, opportunities, and orders generated by specific campaigns, enabling accurate ROI calculation. Furthermore, they implemented custom forms and approval workflows for sales support requests (like discounts or extended warranties). This brought transparency to the cost of each sale, allowing finance teams to manage margins effectively and calculate sales performance accurately.
Optimizing Complex Sales Cycles
Recognizing the importance of managing their intricate sales process, Krüss defined five distinct sales stages with specific sub-tasks within Jodoo. This ranged from initial need confirmation and solution design to quote approval, bidding analysis, and final negotiation. This detailed stage management provided clear visibility into the status of every opportunity, helping sales teams prioritize efforts, allocate resources effectively, anticipate needs, control costs, and ultimately improve their win rate by preventing deals from falling through the cracks.
Achieving Data-Driven Decision Making
Krüss leveraged Jodoo’s dashboard capabilities to visualize critical business data. They implemented a Customer RFM (Recency, Frequency, Monetary Value) analysis model, allowing them to segment their customer base and identify high-value clients for targeted engagement.
Additionally, an Opportunity Forecast Dashboard was created, tracking the number and value of opportunities at each stage of the sales pipeline. This provided management with valuable foresight into future business performance.
Breaking Down Silos with Integration
The underlying power of using Jodoo for both CRM and ERP functions, enhanced by cross-application data flows, eliminated the data islands that had previously plagued operations. Information entered in the CRM (like customer details or won deals) could automatically flow into the ERP to trigger order fulfillment, inventory checks, and service processes, creating a seamless and efficient workflow across departments.
The Results: Measurable Gains in Efficiency and Clarity
The implementation of the integrated CRM and ERP system on the Jodoo platform delivered significant, measurable improvements for Krüss Scientific Instruments:
- Increase in Lead Conversion: Increased by 25%.
- Business Process Efficiency: Increased by 50%.
Beyond these headline numbers, the transformation brought substantial qualitative benefits. Breaking down the data silos fostered better collaboration between sales, marketing, finance, and operations. The newfound data transparency enabled faster, more informed strategic decision-making, from marketing budget allocation to sales forecasting. Custom workflows streamlined previously cumbersome processes, particularly around sales approvals and cost tracking, leading to better margin control. The detailed sales stage management provided the sales team with the tools and insights needed to improve follow-up consistency and increase their overall win rate.
Conclusion: A Foundation for Future Growth
By embracing the flexibility and power of Jodoo’s no-code platform, Krüss Scientific Instruments successfully transformed its fragmented operational landscape into a unified, efficient, and data-driven system. They moved beyond the limitations of rigid, off-the-shelf software to build a tailored CRM+ERP solution that provided deep visibility into their marketing ROI, sales costs, and overall business pipeline. The ability to customize workflows and integrate disparate functions onto a single platform was key to achieving significant gains in both process and overall enterprise efficiency.
Krüss’s journey demonstrates the power of adaptable technology in overcoming common growth challenges faced by manufacturers. With a solid, integrated foundation built on Jodoo, the company is now better positioned to navigate future market changes, make smarter strategic decisions, and continue its legacy of innovation and leadership in the surface science industry.
Ready to break down silos and boost efficiency in your operations like Krüss? Discover how Jodoo’s flexible platform can be tailored to your unique business needs. [Request a Demo Today!]
