96.5%
Customer satisfaction rate achieved
60%
Improvement in response time
40%
Reduction in financial workload
Citizen development on no-code platforms like Jodoo makes up for the business management details that the main business system cannot take into account, effectively improving the business department’s satisfaction with the IT system.
—— DERLOOK’s Digital Transformation Team
DERLOOK, founded in 2003, stands as one of the premier integrators of high-end home furnishing and building materials brands. With over 40 retail locations, the company serves first-line brands from more than 100 countries while employing over 1,000 professionals.
As a leader in the luxury home furnishing sector, DERLOOK built its reputation on exceptional customer experiences and strong global brand relationships. However, rapid growth brought operational challenges, and these challenges slowed down the company’s ability to respond to evolving market demands.
The Challenge: Scaling Operations in a Complex Environment
DERLOOK’s success created unique operational complexities that demanded immediate attention as the company expanded and deepened its international brand.
Digital Fragmentation Across Touchpoints
Traditional ERP platforms, while effective for internal management, proved inadequate for modern retail environments. These systems struggled to extend beyond internal operations to external platforms like H5 applications that customers increasingly expected. This limitation created significant barriers to achieving the seamless online-offline integration that today’s consumers demand.
Manual Processes Hindering Growth
The impact of outdated processes was most apparent in financial reconciliation procedures. Merchants operating within DERLOOK locations were required to visit the Finance Department twice monthly to settle accounts through manual processes involving printed bills, in-person reviews, and handwritten signatures. This time-consuming approach frustrated both finance staff and merchants while creating opportunities for errors.
Limited Agility in Market Response
Traditional development approaches required months to implement even minor system modifications. This limitation proved problematic in the fast-moving retail environment, where customer expectations and competitive pressures demanded rapid adaptation.
The Solution: Embracing Citizen Development
After careful evaluation, DERLOOK selected Jodoo’s no-code development platform, recognizing key advantages that aligned with their operational needs and strategic objectives.
Strategic Platform Selection
Jodoo’s integration with DERLOOK’s primary mobile terminal entrance provided seamless connectivity with existing business systems. The platform’s comprehensive support for both PC and mobile terminals ensured accessibility regardless of user device preferences, while built-in data integration and analysis tools offered comprehensive business intelligence capabilities.
Implementation Philosophy
Rather than replacing existing systems entirely, DERLOOK focused on creating complementary applications that addressed specific pain points. By combining Jodoo with existing products, the company created a comprehensive product matrix enabling seamless data integration.
Transforming Operations: Three Key Success Stories
Electronic Billing: From Manual to Digital Excellence
The transformation of billing and reconciliation processes represents the platform’s most dramatic impact. The new system leverages Jodoo’s integration capabilities to aggregate business data from multiple systems through automated collection, cleaning, and modeling processes.
Implementation involved three phases: data aggregation and processing, API development for user account creation and SMS notifications, and integrated data distribution through accounts and email. Results exceeded expectations with 96.5% merchant satisfaction, reconciliation cycles reduced from two days to three minutes, and a 40% reduction in financial workload.
Smart Survey Management: Precision and Efficiency
The investment promotion department previously struggled with fragmented third-party survey tools that created data centralization problems and targeting difficulties. The Jodoo solution enabled precise customer segmentation through tagging capabilities and trusted delivery through integration.
Sophisticated analytics automatically calculated weighted scores while dashboard functionality provided real-time visualization. Thanks to the integration, real-time insights are automatically distributed to executives. Response times improved by 60% while eliminating external platform costs and complications.
Mobile Site Selection and Project Management: Enabling Growth
National expansion required efficient site selection and project management systems. Traditional approaches involved extensive travel with physical materials, creating inefficiencies and delays. The Jodoo solution leveraged integration for mobile-friendly forms completed on-site, with real-time notifications and approval capabilities.
Leadership gained real-time decision-making capabilities. Enhanced tracking improved project management oversight and reduced communication risks.
Three Key Improvements: Building Competitive Advantage
Enhanced Operational Efficiency Through Automation
Platform implementation delivered dramatic operational efficiency improvements across multiple business processes. Automating previously manual tasks and creating seamless system integrations eliminated countless routine work hours while reducing human error potential. The electronic billing system alone saved hundreds of monthly hours in manual reconciliation work.
Significant Cost Reduction and Time Savings
Quantifiable benefits extended beyond operational efficiency to substantial cost savings and time reductions. The 40% financial reconciliation workload reduction translated directly to cost savings, while the 60% survey response time improvement enabled faster decision-making. The zero-code approach dramatically reduced application development time from months to weeks.
Increased Business Agility and Scalability
The most strategic benefit was enhanced business agility through citizen development. Enabling business users to create and modify applications without extensive IT involvement reduced bottlenecks that previously constrained adaptation to changing market conditions. This agility proved particularly valuable during national expansion, enabling quick application replication and customization for new locations.
Looking Forward: A Foundation for Continued Innovation
DERLOOK’s successful Jodoo implementation represents more than a technology upgrade—it demonstrates the transformative potential of empowering business users to create solutions addressing specific operational challenges. The experience illustrates how the right technology platform can catalyze organizational transformation and competitive advantage.
This success established a foundation for continued innovation and growth. As DERLOOK expands operations and deepens global brand relationships, the agility and efficiency enabled by citizen development will prove increasingly valuable for maintaining competitive advantage and delivering exceptional customer experiences.
For organizations facing similar scaling and market responsiveness challenges, DERLOOK’s journey offers valuable insights into citizen development potential for meaningful business transformation. Success lies not just in selecting the right technology, but in approaching implementation with a clear vision of how technology enables business objectives and empowers continuous user innovation.
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