Review the complete experience from invitation through response analysis and follow-up—not just the blank questionnaire.
LayerQuestion to answerEvidence to inspectCommon failure
DecisionWhat will change after the results?Named decision and survey ownerQuestions are collected without a business use
AudienceWho has the experience needed to answer?Respondent definition and invitation listA convenient audience replaces the relevant audience
QuestionsDoes each question measure one clear idea?Question-to-decision mapLeading, double-barreled, or unnecessary questions
ScalesWill every option be interpreted consistently?Labels, direction, and not-applicable pathUnlabeled numbers or changing scale direction
FlowDoes each respondent see only relevant questions?Normal, conditional, and mobile pathsInternal sections and irrelevant required fields
PrivacyIs identity handled as promised?Name, anonymity, consent, and access settingsThe form collects identity the invitation did not disclose
AnalysisCan the team inspect patterns and source responses?Counts, distributions, segments, themes, and drill-downAverages hide sample size and important comments
ActionWho owns a response that needs follow-up?Owner, due date, status, evidence, and closeoutThe survey ends at an exported response sheet